Grano films will Bloom with Spring

...I could feel that the weather officially changed here in Milwaukee today. Since my arrival here in early March, the mildest cold day here, thus far could easily dominate the coldest of any in a Floridian's winter months. Yes, I am guilty of "road ragging" a northern snow bird in the past as he cuts me off along the passive Florida roadways. After living in the Lush lands of Florida for 19 years, I became numb under appreciating it's full green landscapes. Only as a youth, could I remember living within the 4 seasons growing up in the harsh Texas climates. Now that I am wearing the other shoe as an officially "snow Bird", I can say ignorance can dominate another's realistic point of view. This applies to so many genres of life and on going living experiences. You may ask..."what does all of this have to do with this blog or Grano films/Kinto sol?? My answer..."Grano" translates to a seed. "Grano Film" is... that exact translation of cultivating a bloom from ignorance. The entity's vision is to cultivate, stimulate and present a new perspective through visual content. Officially today, has become the official first day of spring blooming through the hallways of this studio. The minds of Virus Enterprises will walk by you today, their passions and visions will present a new perspective, giving a new life to the other pair of awaiting shoes...Art can make a social change.

A Meeting of the Minds

...Finally all of the Garcia Brothers walked in....I can see the spark in all of their eyes as they find their seats around the large oval table. Moments earlier prior to the start of the meeting, I had prepped the video camera to document our first awaited and needed meeting. On this day, the Virus room will lose its virginity to the rap of the talents within its walls. It is funny how television and radio create a false sense of reality as it feeds on the individuals personal perspective to his or her projection. On this day, these artists remained outside, I was clearly collaborating with self made entrepreneurs. The Goal of the meeting was to identify, organize and strategically implement a marketing campaign to socially connect and network all the entity's under the Virus Label...

Finding a Publisher

Second entree: March 27, 2010


...It's Saturday, the air is crisp and spring seems that it wants to emerge from its Wisconsin winter cocoon. Mario and I our the only ones in the studio today, Scribe and Payback may come in today depending weather or not they decide to spend time with there families. Mario is administrating the client labels for shipping in the conference room. I am researching and surfing the net. My goal is to get the 411 on all of the other production companies in the direct area. If we are to bust out and lead the industry with pioneering content and production style, then I feel we must first evaluate the local markets. Earlier this morning, again while I was waiting for Mario to pick me up, I quickly went through the local phone book. I feel that literature in the form of a hard copy is different then digital media. They both service a similar purpose but their marketing diversities are far apart as to the exposure they attract. Print, I feel delivers a more intimate relationship and very hands on. But again, digital is becoming more closer to home as the population diversifies. My main purpose of evaluating both marketing mediums are to fine continuity in the product. This will help me to understand the market and how I can help distribute our brand into it. Not only do I have to worry about the creative product we produce, but how to successfully expose it into the field and market place. It becomes a science, I think. I am excited because we have the resources and access to successfully launch our brand. Many great artist have so many hybrid ideas which unfortunately never get the access to get produced...it is a shame. There is nothing more frustrating for a "True independent Artist" to invent or create a genius innovation and leaving that idea confined within an unpublished book tucked away in old back pack somewhere. Grano Films, has now become my needed creative publisher...

Launching of Grano Films

Welcome to Grano Films.

Grano Films is proud to bring a diversity of urban independence and social awareness content to the visual foregrounds.
As it's producers, we strongly believe in educating our audiences through a medium of artistic ideologies and metaphoric expression.

Virus Enterprises, Grano Film's parent company, is lead by the multi talented Garcia Brothers and Latin Billboard music winners, "Kinto Sol".

We will use this Blog to document, educate and keep or audience currently connected to our progressive growth. We also feel and strongly believe, that it is our loyal fans that contribute to the success of our artistic endeavors. "It is you" that helps to stimulate our creativity and vision to bring pioneering content forth. We take pride in remaining "the people's film company." From a seed we will cultivate, from a branch we will stimulate....and from a tree we will deliver life!

Welcome to Grano Films.

Thank you,

Daniel Herrera

Director and Co-Producer

Grano Films