Second entree: March 27, 2010
...It's Saturday, the air is crisp and spring seems that it wants to emerge from its Wisconsin winter cocoon. Mario and I our the only ones in the studio today, Scribe and Payback may come in today depending weather or not they decide to spend time with there families. Mario is administrating the client labels for shipping in the conference room. I am researching and surfing the net. My goal is to get the 411 on all of the other production companies in the direct area. If we are to bust out and lead the industry with pioneering content and production style, then I feel we must first evaluate the local markets. Earlier this morning, again while I was waiting for Mario to pick me up, I quickly went through the local phone book. I feel that literature in the form of a hard copy is different then digital media. They both service a similar purpose but their marketing diversities are far apart as to the exposure they attract. Print, I feel delivers a more intimate relationship and very hands on. But again, digital is becoming more closer to home as the population diversifies. My main purpose of evaluating both marketing mediums are to fine continuity in the product. This will help me to understand the market and how I can help distribute our brand into it. Not only do I have to worry about the creative product we produce, but how to successfully expose it into the field and market place. It becomes a science, I think. I am excited because we have the resources and access to successfully launch our brand. Many great artist have so many hybrid ideas which unfortunately never get the access to get produced...it is a shame. There is nothing more frustrating for a "True independent Artist" to invent or create a genius innovation and leaving that idea confined within an unpublished book tucked away in old back pack somewhere. Grano Films, has now become my needed creative publisher...
...It's Saturday, the air is crisp and spring seems that it wants to emerge from its Wisconsin winter cocoon. Mario and I our the only ones in the studio today, Scribe and Payback may come in today depending weather or not they decide to spend time with there families. Mario is administrating the client labels for shipping in the conference room. I am researching and surfing the net. My goal is to get the 411 on all of the other production companies in the direct area. If we are to bust out and lead the industry with pioneering content and production style, then I feel we must first evaluate the local markets. Earlier this morning, again while I was waiting for Mario to pick me up, I quickly went through the local phone book. I feel that literature in the form of a hard copy is different then digital media. They both service a similar purpose but their marketing diversities are far apart as to the exposure they attract. Print, I feel delivers a more intimate relationship and very hands on. But again, digital is becoming more closer to home as the population diversifies. My main purpose of evaluating both marketing mediums are to fine continuity in the product. This will help me to understand the market and how I can help distribute our brand into it. Not only do I have to worry about the creative product we produce, but how to successfully expose it into the field and market place. It becomes a science, I think. I am excited because we have the resources and access to successfully launch our brand. Many great artist have so many hybrid ideas which unfortunately never get the access to get produced...it is a shame. There is nothing more frustrating for a "True independent Artist" to invent or create a genius innovation and leaving that idea confined within an unpublished book tucked away in old back pack somewhere. Grano Films, has now become my needed creative publisher...
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